by André Bergeron | Oct 23, 2005 | Studio News
Now and again we go a while without seeing some of the writers with whom we’ve worked a lot. Maybe they move out of town, get stuck on endless print campaigns or they’re hooked in to clients who eschew radio and TV production. In some instances, writers...
by André Bergeron | Oct 23, 2005 | Studio News
At times our Hyper/Cyber/Web Surfin’ on a Crackberry/Mocha Latté World reminds me of an amped up game of Telephone with an Alfred Hitchcock twist. Unlike the kids version, where the original message gets lost but the source is known, the web brings us all these...
by André Bergeron | Oct 17, 2005 | Studio News
Who says that good advertising doesn’t work? Earlier this year our friends at Gabriel deGrood Bendt came in to the recording studio to produce a few radio ads for their new client, Gold ‘n Plump Chicken. The strategy for this campaign was to showcase that...
by André Bergeron | Oct 14, 2005 | Studio News
The meat department is a cold place. It’s The Arctic – save for Porketta, and year-round light. Standing in it for 3 hours with a microphone and a notepad recording radio ads makes you wonder if Admiral Peary was way off his nut or if he just,...
by André Bergeron | Oct 4, 2005 | Studio News
One of the ridiculously simple pleasures of the recording studio business is just heading into the booth to get the voice-over talent setup for the initial recording – something we can’t do when recording via ISDN Digital Patch or Source-Connect. Normally,...
