If you’ve ever been tasked with producing a spot in Spanish, chances are you’ve seen that it tends to get a little more complicated than just a translation from English. The potential pitfalls (though sometimes humorous) of mis-translations and content inaccuracies can drive you loco, pronto. Though still in the same zoo, Spanish advertising is […]
on January 9, 2014 in Studio News
on October 14, 2013 in Studio News
It’s always surprising to see where some phone calls lead. We like to answer every “Can you…” or “Do you guys…” question about production audio with a “Yes” or at least a “We’ll find a way”. And though there are some limitations as to what we can achieve in different scenarios, the best results […]
on September 23, 2013 in Studio News
Technology in media production has helped make audio tape machines, 3/4″ video machines and digibetas a thing of the past. And though technology has helped make the production process much easier and faster, there are techniques and practices from the “old days” that are still perfectly relevant to keep the headaches at bay. Sync […]
on September 12, 2013 in Studio News
Now that we have your attention… We’re keeping an eye on the uptake of SoundStreak, a new software-as-service product (from the company of the same name) for recording remote voice talent. We think the sweet spot for it will be for voice actors or studios who have the equipment to capture high-quality recordings but haven’t […]
on March 22, 2013 in Studio News
Sometimes there is no substitute for a sound in it’s element. And though our booths provide a well-controlled, exacting environment for capturing voices and foley, on occasion there’s good reason to hit the road in order to get the sounds we need. Whether it be for a truly authentic sound that can’t be captured in […]
on January 7, 2013 in Studio News
We’re very happy to have worked on these campaigns that received awards at this year’s AdFed “The Show.” Television Ad: Low Budget – Single Hunt Adkins Minnesota Timberwolves “Pegasus” Television Ad: Low Budget – Single Hunt Adkins Minnesota Timberwolves “Cop and Cowboy” Television Ad: Low Budget – Single Hunt Adkins Minnesota Timberwolves “Futuristic Adelman” Television […]
on September 7, 2012 in Studio News
“Thank goodness for poor-quality production sound!” You won’t hear this out of our mouths very often, but bookings for replacing that audio are an exception. In recent weeks we’ve had the pleasure of hosting… Danielle Barnum for TNT’s “Leverage” Great performer as well as photographer. Find her work at www.dbinspiredarts.com. Laura Innes for “Warehouse […]
on April 30, 2012 in Studio News
About a month ago we had a fun Marshfield Clinic radio project brought in by Lee Schmidt of Lindsay, Stone and Briggs. It was unique because the main talent in each spot had to act as both singer and voiceover performer – which are very different disciplines. Timing and tempo were essential - without having […]
on April 2, 2012 in Studio News
“Change is good”. Indeed. Not a bad phrase. In fact, the words “wise” and “necessary” come to mind when considering swapping out one’s Oil or Underwear. And, in reference to the latter, we’d like to add the word “polite” – if only for public benefit. However, sometimes, certain things change that aren’t necessarily “good” or […]
on May 10, 2010 in Studio News
Grocery shopping is rarely an exciting task. Surprise, yes? Like reading your aunt’s Facebook status; its a pleasant if tedious necessity that serves to keep everyone happy at home thank-you-very-much. Truth is, even if you enjoy mooning over the fresh produce section every now and again, you’re likely gonna grab some shampoo and frozen peas before you swipe your card at the check-out.
Well, if you’re a grocery chain and you’re smart, you’re in touch with this experience and do what you can to acknowledge it and elevate it all with a playful, knowing wink.
Preston Kelly, the Ad Agency who handles Roundy’s, has done exactly that with the latest batch of brand radio they’ve been recording with us here at Babble-On. Called, fittingly enough, “Great Moments In Food-dom”, the spots regale the radio listener to peek into the lives of some everyday heroes and their day-saving moments of brilliance.