Grocery shopping is rarely an exciting task. Surprise, yes? Like reading your aunt’s Facebook status; its a pleasant if tedious necessity that serves to keep everyone happy at home thank-you-very-much. Truth is, even if you enjoy mooning over the fresh produce section every now and again, you’re likely gonna grab some shampoo and frozen peas before you swipe your card at the check-out.
Well, if you’re a grocery chain and you’re smart, you’re in touch with this experience and do what you can to acknowledge it and elevate it all with a playful, knowing wink.
Preston Kelly, the Ad Agency who handles Roundy’s, has done exactly that with the latest batch of brand radio they’ve been recording with us here at Babble-On. Called, fittingly enough, “Great Moments In Food-dom”, the spots regale the radio listener to peek into the lives of some everyday heroes and their day-saving moments of brilliance.
It would be fair to say that this article has been many years in the making and probably long overdue in the sharing. The goal of it is to facilitate an even better understanding between two communities: the artists who ply their trade in the booth, and those of us who must write, produce and/or edit those 30 second messages that keep us all employed.
All three of the engineers here at Babble-On can attest to a few sessions over the years where, for whatever reason, a writer/producer could not stay in sync with a voice-over talent regarding direction, timing, phrasing, etc. The resulting frustration and fallout was palpable. Unintended miscommunication got in the way of everyone’s ultimate goal – creating a really great radio or TV spot.
magine you’re a small, independent, Midwestern publisher. In the past decade you’ve seen the writing on the wall; the final chapters of the neighborhood bookseller are furiously getting inked, while the New Giants – Amazon and Barnes and Noble, seemingly have no end to the reach of their tendrils.
Oh yes, and add to that mix a few little innovations like The Kindle and the iPad. One gets a rumpled dust jacket just thinking about it.
Yet, somehow, miraculously – sales ain’t so bad, Earl. How so?
he Green Zone, that infamous site in Baghdad that was meant to be a safe haven from the perils of uncertainty, is a fitting metaphor for those of us in the Media Creation biz whom must adapt to the ever changing digital sensibilities of our time.
Like The Green Zone, we’ve tried to preserve a seamless “everyday normal life” here at Babble-On; critically picking over the onslaught of new and unproven technologies that might well bomb on us, while embracing those ideas that seem helpful to the writers, producers and ad agencies who zip past our front desk check point – so astutely monitored by Becky Carlson.
Now, to be completely fair, we know we’re at no risk of getting maimed (and we aren’t implying that) – but, equally so, there are plenty of businesses in the past few years who have paid dearly, lost the battle, and who will fully relate to this particular analogy. They’ve lost more than just their shirt shall we say. We empathize with them. Some good friends and colleagues are now gone.
It’s taken a few weeks for us to return to this Summit Radio Ad Campaign from GdB as our studios have been humming along with other recording projects. It’s been a varied mix of sessions as we’ve put our stamp on the upcoming Palm Springs International Shortfest, and even recorded French and English versions of radio ads for an international insurance company.
Hope to share more of those on our Babble-Blog sometime soon.
So, now that we can pull up a stool and sit for awhile – let’s a have an IPA and catch up.
Part of blogging, as the oracles of our digital age will tell you, is to open up the conversation about things going on with one’s company, industry or domain of expertise. It can give others a sense of who you are that isn’t readily apparent from just a single click on a homepage or a quick once-over of the “about-us” link.
For those of you who put your eyes here often, you’ll note that over the past few months you’ve seen more about Staff Birthdays, Interns and Views of Downtown Minneapolis from our perch atop the Plymouth Building.
We like this newer twist. In essence, it’s our flavor.